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Why a Custom Website is a Better Investment for Your business

house Joaquin Nafstad Feb 23, 2022
In today's digital age, having a strong online presence is crucial for businesses of all sizes. Your website is the face of your company on the internet, and it can make or break your brand's image. With so many website builders and pre-made templates available, it may be tempting to take a shortcut and go with a pre-made website. However, investing in a custom website is a better long-term investment for your business. We'll be diving deep into why, but first we have to discuss the difference between a standard dynamic website (think Wix, Squarespace, WordPress... etc) vs a custom coded static website built using HTML and CSS.

Static Websites (Hand-Coded)

Static websites are built using HTML and CSS and are designed to display static content that doesn't change very often. They are usually less expensive and faster to load than dynamic websites.

A custom website design allows you to have full control over the look and feel of your website. You can create a unique design that matches your brand's image, and you can customize every aspect of your website to meet your specific needs. You can also add or remove features as your business grows, ensuring that your website always meets your current and future needs.

Dynamic Websites (WordPress, Wix, etc.)

Dynamic websites are built using platforms like WordPress, Wix, or Drupal, and they are designed to be updated frequently. They use a CMS to manage content and support a range of features like e-commerce, social media integration, and user registration.

Now that you understand the difference between static and dynamic websites, here are the main benefits to having a custom coded website for your small business:

1. Customization and Flexibility

A custom website design allows you to have full control over the look and feel of your website. You can create a unique design that matches your brand's image, and you can customize every aspect of your website to meet your specific needs. You can also add or remove features as your business grows, ensuring that your website always meets your current and future needs.

2. Better User Experience

A custom website design focuses on providing an optimal user experience. A pre-made template may not be optimized for your business's unique requirements, leading to a subpar user experience. A custom website is designed with your users in mind, making it easy for them to navigate, find the information they need, and interact with your business.

3. SEO Optimization

Search engine optimization (SEO) is a critical component of any successful online marketing strategy. A custom website design is SEO optimized from the ground up, ensuring that your website ranks well in search engine results pages (SERPs). This means that your business is more visible to potential customers, resulting in increased traffic and leads.

4. Security

A custom website design offers better security features than a pre-made template. A custom website developer can build in the latest security measures to protect your website from cyber attacks and other online threats. This ensures that your business's website is secure and your customer's data is protected.

5. Competitive Advantage

A custom website design gives your business a competitive advantage over businesses that use pre-made templates. A custom website is unique, tailored to your business's specific needs, and represents your brand's unique image. This makes your business stand out from the competition and can help attract more customers to your website.

In conclusion, investing in a custom website design is a wise investment for your business. A custom website design offers flexibility, better user experience, SEO optimization, security, and a competitive advantage. It is an investment that pays off in the long run, providing your business with a professional online presence that helps to attract and retain customers. If you're looking to improve your online presence, contact Beyond Visual, a custom web design and development company today to get started!